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Definition 2024


white_label

white label

See also: white-label

English

Alternative forms

Adjective

white label (not comparable)

  1. (marketing) A rebranded product – a generically manufactured product, branded with the marketer's or retailer's trade dress.
  2. (computing) An unbranded product – a brand name product which has had a white label applied to remove branding so that it can be resold for cheaper without undercutting the value of the brand.[1]
  3. (music) A vinyl record with a white label or white background (rather than artwork), typically used for test records or promotion.

Synonyms

(a generically manufactured product):

  • private label

Coordinate terms

(a generically manufactured product):

  • generic product

(cheap computer parts):

References

  1. Item Condition at 3B Tech: "White Label"