English

Noun

product peak ‎(plural product peaks)

1. 1. (Advertising) the moments in a commercial when shots of the product are noticed most by the audience, as seen in the Flow of Attention research results.

   The “bite-and-smile” shots provided the product peaks in the hamburger chain’s commercial.

See also

• advertising
• branding moment
• copy testing
• experiential advertising
• flow of attention
• Picture Sorts