English

Noun

flow of attention

1. (advertising) Research results that plot the audience’s level of attention, moment-by-moment, through a commercial.

   The Flow of Attention results showed us where we were losing the audience so we edited those few spots and had a better commercial.

2. (advertising) A research technique that deconstructs the cognitive processes of the audience’s selective perception filter.

See also

• advertising
• advertising tracking
• attention
• brand image
• brand linkage
• copy sort
• copy testing
• flow of emotion
• flow of meaning
• motivation
• persuasion
• Picture Sorts
• pre-test