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Definition 2024


mass-market

mass-market

English

Adjective

mass-market (comparative more mass-market, superlative most mass-market)

  1. Of or relating to a product that is produced in large numbers, and is designed to appeal to many different people
    • 2014 June 24, “Google Glass go on sale in the UK for £1,000”, in The Guardian:
      Whether Glass will ever become a mass-market product, and smartglasses take off, is still unclear. Google is hedging its bets, however, with its new Android Wear and smartwatch initiative which is expected to be shown off at Google’s I/O developer conference in San Francisco later this week.

See also

  • mass market