English

Noun

copy sort ‎(plural copy sorts)

1. (advertising) An advertising research technique measuring individual phrases and verbal ideas in a commercial by the audience's levels of attention or recall, relevance, and feelings.

   The copy sort results showed few people noticed the company name at the end of the commercial.

2. (advertising) An advertising research technique designed to complement the Picture Sort when deconstructing the audience's experience of a television commercial.

   Results of the copy sort were more meaningful after we saw the Picture Sorts results.

See also

• advertising
• attention
• brand linkage
• flow of meaning
• Picture Sorts