Russian

Verb

раскру́чивать • ‎(raskrúčivatʹ) impf ‎(perfective раскрути́ть)

1. to unwind, to unroll, to unspin

   раскру́чивать ковёр‎ ― raskrúčivatʹ kovjór ― to roll out the carpet

2. to promote, to market, to hype
3. to persuade someone into doing something (often with deceit), to hustle someone into doing something/out of their money, etc.

Conjugation