English

Noun

esthetic information ‎(uncountable)

1. (Advertising) the non-verbal information conveyed in a commercial to the audience via their five senses.

   Sarah couldn’t find the words to explain why the commercial made her feel so sentimental. It wasn’t anything the announcer said or any particular image shown; it was just how she felt.

2. also known as aesthetic information

References

The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005

See also

• advertising
• advertising research
• copy testing
• semantic information