Definify.com

Definition 2024


brick_and_mortar

brick and mortar

See also: brick-and-mortar

English

Alternative forms

Adjective

brick and mortar (not comparable)

  1. (business) Buildings and property for the conduct of business, particularly in the sale of retail goods to the general public. (Used to contrast an Internet-based sales operation that lacks customer-oriented store fronts and a "traditional" one for which most capital investment might be in the building infrastructure.) [since the mid-1990s]
    Brick and mortar retail stores face online competition.

Usage notes

  • Often used attributively, especially in the form brick-and-mortar.

Translations

Noun

brick and mortar (uncountable)

  1. Used other than as an idiom: see brick, and, mortar.
  2. (Britain) Buildings, especially domestic housing.